How did Pepsi go so far off-course with its widely mocked ad starring model Kendall Jenner as a broker of peace at a tense standoff between police and protesters? Jenner then appears to bring an end to the protest by sharing a Pepsi with a police officer.
PepsiCo Inc. had previously said the ad was created by its in-house team and that it would "be seen globally across TV and digital" platforms. The accusations of appropriating civil rights and protest movements to sell a soda were too much that Pepsi cut short the ad.
People were particularly upset about Kendall Jenner handing a Pepsi to a police officer (Photo: PepsiCo/Splash News). This comes several days after its global release and one day after social media backlash against the ad reached its peak.
Observers quickly condemned the ad, which did not make clear what the marchers were protesting. Following a widespread backlash, the company announced on Wednesday that it would halt a wider rollout of the video.
She said at the time: 'I am thrilled to join the legendary roster of icons who have represented their generations and worked with Pepsi.
We didn't want to be casual about any serious matter.
As you surely know, Pepsi is only recently smarting from the many burns it received-including one from none other than Martin Luther King Jr.'s daughter -for the aforementioned Jenner ad. "They might as well be holding signs that say, we are all the core demographic", Colbert joked.
"If only Daddy would have known about the power of #Pepsi".
Of course by apologizing to Kendall Jenner first, it allowed Pepsi to get out in front of any distancing on the star's part and attempt to salvage that relationship as well.
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Today is tax day
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