Apple will reportedly reveal 3 updated MacBooks next month
Apple will reportedly reveal 3 updated MacBooks next month
Laptops account for only 11 percent of all Apple’s sales
21 May, 2017, 01:22
Apple is expected to announce the changes to the laptops at its annual conference for app developers in early June.
So far, there have been several product announcements tied to WWDC 2017, but the new MacBook models could be the most important for Apple, as it moves to fight back against tougher competition from rivals such as Microsoft.
Perhaps most interestingly, Bloomberg says that Apple "has also considered updating the aging 13-inch MacBook Air with a new processor" because sales of the device "remain surprisingly strong". While the Surface Laptop presents a viable alternative to the MacBook Air, there seems to be optimism from Apple that refreshing its 12-inch MacBook and MacBook Pro models could limit the Surface Laptop's appeal.
The comparisons between Microsoft's new laptop and Apple's Macbooks have been made repeatedly, and the general consensus is that Microsoft is winning. The most recent MacBook Pro, released more than 500 days after its predecessor, added a Touch Bar keyboard strip for quick access to app functions, a larger trackpad and a fingerprint log-in sensor. The MacBook Air may not be the slim and svelte laptop as was initially envisioned thanks to a refreshed MacBook but it continues to sell in sizeable numbers.
The Apple executives pointed out that they are working on the iMac 2017 and with an expected no-show at WWDC, the best bet is a fall launch.
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According to Bloomberg, The MacBook Pro will get a faster, Kaby Lake processor.
About Making Comments on our Site: Patently Apple reserves the right to post, dismiss or edit any comments. Many thought the new non-touch MacBook Pro would mark the death of the Air, which hasn't seen a design refresh in almost seven years.
Apple's Mac business only accounts for 11 percent of Apple's annual sales compared to the iPhone division, which rakes in nearly two-thirds of the amount. Some Apple fans think the company doesn't pay enough attention to its laptop lineup since it isn't a huge moneymaker.
The company will also update the 12-inch MacBook, the thin-and-light notebook Apple has been selling for a couple of years now.
Even though Apple's MacBooks have sustained their popularity, the company must be feeling the pressure since the Surface lineup is targeting the creative community.
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