Thursday, 23 November, 2017

Google to stop reading your Gmail to help sell adds

Google will stop scanning your Gmail messages Google is going to stop scanning your Gmail for ad personalisation
Clarence Schmidt | 26 June, 2017, 02:08

The change will end a practice that Google has embraced since the company introduced Gmail in 2004. The paid Gmail doesn't include ads, so the company has never tried to scan the content of those users' emails for marketing purposes.

Google is stopping one of the most controversial advertising formats: ads inside Gmail that scan users' e-mail contents. Privacy advocates and some users have always been opposed to the data collection practices since the service was released 13 years ago.

You'll still see ads, but they'll be based on users' settings. Ads based on scanned e-mail messages drew lawsuits and some of the most strident criticism the company faced in its early years, but offered marketers a much more targeted way to reach consumers. This decision brings Gmail ads in line with how we personalise ads for other Google products. Google had been scanning through what Gmail users were discussing and then showing ads connected to some of the topics.

The tech giant said it would stop the ad-driven scanning of Gmail later this year.

In a statement released on its blog on Friday, the social media giant wrote: "G Suite's Gmail is already not used as input for ads personalisation, and Google has made a decision to follow suit later this year in our free consumer Gmail service".

The change is to better align Gmail with G Suite, which is now being used by more than 3 million companies worldwide.

Gmail now ranks as the world's largest email service, which might possibly indicate that most people did not care about Google's scanning methods.

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