Friday, 22 September, 2017

Spotify Is Now Testing Sponsored Songs

Krales  The Verge Krales The Verge
Connie Andrews | 21 June, 2017, 02:01

If you are a free user of Spotify and would like to opt out of this effecting your current playlists, you can always turn off the trial through the app's settings.

With Spotify's 2016 financials out in the open as of last week and showing increasingly heavy losses, Spotify is no doubt looking at every avenue it can to increase ad revenue, and it seems that the latest of these are "Sponsored Songs".

Spotify will launch a trial that allows record labels to pay to place songs on users' personal playlists, the BBC reports.

Initially anyway, Sponsored Songs will be integrated into playlists and will use the company's algorithms to promote the songs to users based on their music tastes.

Spotify is yet to comment on how they charge labels who promote their songs through their latest feature.

If Sponsored Songs catch on and get implemented as a standard feature, they could be a serious boon to labels and artists.

The activity was instantly linked to the "sponsored content" feature that recently appeared on Spotify.

Beyond more traditional banner ads that point internally to new albums or externally to any business' site, previous year Spotify began letting businesses sponsor its most popular playlists. How widely the sponsored songs are being distributed isn't clear. As this is now a test, it is unclear whether the feature will remain and, if it does, when it will roll out to everyone. Users will just have to untick the Sponsored Song setting. Those subscribed to Spotify Premium won't be able to see this setting.

Spotify didn't say how it will measure the success of the test. They aren't as obtrusive as traditional ads and can be targeted to "fit in" with other tracks on a given playlist.

At the same time, Sponsored Songs hearken back to the dark days of radio payola, where labels paid DJs at radio stations to put their artists' songs on the air.

Spotify is testing Sponsored Songs, a new way for labels to promotes singles.

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