Monday, 16 July, 2018

Mobile targets seniors with new $60 unlimited plan

Unlimited Data BI Intelligence
Debra Rodriguez | 09 August, 2017, 01:17

What comes after "Un-carrier Next", T-Mobile's 13th industry-revolutionizing move and grand publicity stunt since 2013, unveiled at the very beginning of this year as an attempt to lump all taxes and fees into the standard cost of the network's ONE (and only) wireless plan?

T-Mobile said there are 93 million over-55s in the United States, and 74 percent of these have a smartphone.

For the set that often prefers talking to texting, there's no worry about exceeding your allotment of minutes: like most wireless offerings these days, unlimited calling and messaging are included. If you don't have two lines you want to put on T-Mobile, you'll still save on a single line with the ONE Unlimited 55+, which knocks the single line price down from $70 to $50. That's exactly what T-Mobile is introducing this week, with version of its unlimited plan aimed at older adults without kids, or who have finally managed to cut their kids loose from the family plan.

To put that price in context, two lines of unlimited data at T-Mobile now cost $100 a month, and that reflects a promotional discount. The catch? To get the best price, you have to sign up as a couple. If you barely use your phone, a Consumer Cellular plan of 250 minutes, unlimited texts and 500 MB of data will only run you $25 a month.

If your ID does, in fact, state that you are 55 or older, then you stand to save a fair amount of money on T-Mobile's unlimited plan.

Yes, you will also benefit from all the perks the Uncarrier has to offer. T-Mobile said in a statement.

In true Magenta fashion, the carrier doesn't miss an opportunity to take a jab at rival AT&T, which offers a $29.99 per month per line plan called Senior Nation.

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