Thursday, 21 September, 2017

Reliance Jio effect: Airtel launches new plan for its prepaid users

Reliance JioPhone delivery to begin this Navratri Airtel's new Rs. 349 plan offers 28 GB data, unlimited calls to counter Jio
Clarence Schmidt | 06 September, 2017, 13:40

Airtel Rs.5 pack comes with a validity of 7 days. The pack offers 2GB data per day (FUP limit) valid for 56 days. Streaming videos online, mainly in regional languages, as per a CRISIL report dated July 25 on mobile data usage in India.

Reliance Jio, which officially began its journey on September 5, 2016, celebrates a year of being in the business today. Jio would also offer free voice calls. The scenario has been the same for the consecutive seven months in a row.

In anticipation of JioFiber's commercial operations across more than 100 cities in the country, existing players have already tweaked plans by doubling speeds and data allowance to ensure they can take on Jio when it finally commences commercial operations. Jio phone will come pre-loaded with all Jio apps including Jio TV, Jio Cinema, Jio Music etc making the phone an all in one entertainment device, meaning Jio Phone can very easily turn into a DTH device in itself by simply topping up for Rs. 309 per month.

The Telecom Regulatory Authority of India collects and calculates download speed of operators with the help of its MySpeed application on a real-time basis.

In July, Reliance Jio's 4G data speed was recorded to be 18.641Mbps. Even though Jio's speed dropped a bit compared to last month, it continues to be the fastest 4G service provider in India now. Jio's new phone is packaged in a way that makes it the ideal device to introduce both smartphone and 4G network to the feature phone market of the country. It is the fastest subscriber adding telecom company in the world. It is the part of the telecom operators "SuperPack" series. Compared to last month, Vodafone's data speed has dropped drastically this month. Now, there are just - Bharti Airtel, Vodafone-Idea, RCom-Aircel & Sistema, BSNL and MTNL apart from RJio. Idea Cellular is third on the list with 2.766 Mbps. With billions of rupees splurged into the telecom market, Jio has managed to maintain its data service at such low costs.

While, on the other hand, Airtel's data speed sees a little growth.

Counterpoints to this argument of Ambani that has been repeated on more than one occasion was that increasing data consumption on the back of free services was a cakewalk for the disruptor as it started charging for its services only after 175 days of being in the market.

A year old in the industry but Reliance Jio, owned by country's richest man Mukesh Ambani, is still rattling the telecom sector.

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