Tuesday, 21 November, 2017

Facebook to hire 1000 people to review ads after Russian interference

A Black Woman Firing a Rifle Was Featured in a Russian-Bought Facebook Ad Meant to Create Further Racial Divide: Report Russian propaganda ads reached 10m US Facebook users
Clarence Schmidt | 04 October, 2017, 01:23

However, more than half of the Americans exposed to the ads on Facebook saw them they had cast their votes on November 8. Now the social networking giant is taking steps to strengthen their ads policies and enforcement. To begin with, it's promising to make ads more transparent - it's writing tools that will let you see all the ads a Page runs, not just the ones targeting you. However, then both the company and its founder Mark Zuckerberg failed to back their revelations with any solid evidence proving such Russian intervention, saying that they are "limited" in what they can share publicly about the findings.

Facebook, which has handed around 3,000 ads to congressional investigators, is over overhauling the way it handles paid political advertisements.

Russian operatives frame worked an assemblage of deceptive web sites and social media pages to recognize American voters' reception to propaganda, and then utilized a high powered Facebook tool to frequently dispatch them messages contrived to impact their political behavior like those who are accustomed with the inquiry into foreign intrusion in the United States election.

"This is an issue we have debated a great deal". "We take responsibility for what happens on our platform and we will do everything we can to keep our community safe from interference", Kaplan added.

Consistent with previous defenses, Facebook says it is simply too big to perfectly police. Several of the ads encouraged people to follow Pages regarding these issues. Now the ad review system will not only check the content of the ad but also its context.

Facebook will hire 1,000 additional people to the internal team that reviews and removes Facebook ads, according to details shared via email with Recode by a Facebook spokesperson. Like many social networks, Twitter's service is global in nature, so any attempt to battle back sources or ideas - even those that frustrate U.S. users and regulators alike - could be seen as censorship here or elsewhere.

More human oversight is clearly needed to apply some common sense guidelines to ad purchases, and it appears the company is finally taking some action to do so.

Now, the company will be making these policies even stricter for advertisers that will now prevent ads that use even a subtle expressions of violence. Facebook, the largest social network of the world, claimed last week that an operation probably located in Russian Federation had positioned millions of USA ads with polarizing opinions on subjects such as race, immigration, and gay rights on the website during a 2-year time frame through May 2017.

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